Training & Events
Resourcing Scotland’s Heritage is delivering a series of training courses and events across Scotland. The venues for each of the events will be based on demand for the courses and travel bursaries are available to support your attendance.
Are you ready to take part in a Resourcing Scotland’s Heritage training course? Our training is best suited to registered charities and constituted community groups. Take a walk through our simple question and answer page to determine which course is right for you. For further information on setting up a charity in Scotland please see the OSCR website.
We have two main training courses and a series of ‘In Focus’ events. For further information on the courses please read our full course descriptions for ‘Fundraising: Make it Happen’, ‘Fundraising: Planning to Progress’ and the ‘In Focus’ sessions.
If you are interested in any particular event or fundraising topic please do get in touch – we may be able to bring an event to your area info@scotheritage.org.
Please register for the events you would like to attend below. We ask that no more than two representatives from each organisation attend an event. Please note a nominal attendance fee is charged for each of the events.
- This event has passed.
Telling it like it is: Effective Copywriting (Edinburgh)
January 31, 2017 @ 10:30 am - 4:15 pm
Using copywriting skills to build an effective case for support.
This one-day training session is aimed at all individuals, regardless of their existing skills or experience, who need to develop a case for support for their heritage project or cause. Offering a combination of project-based, hands-on writing exercises with tips, techniques and critical theory, the training session explores the five stages of the copywriting process in the context of putting together an effective case for support.
During the course of the session, we’ll cover off a number of topics including:
- Articulating a vision for your case for support
- Mapping out a communications journey
- Distinguishing features from benefits
- Creating a copy platform and a copy key
- Defining and applying your tone of voice
- Writing creative headlines
- Crafting an elevator statement
This course is provided and delivered to Resourcing Scotland’s Heritage by Arts & Business Scotland.
