DO YOUR BEST TO ANSWER THESE QUESTIONS
What is it you want to do? Outline your project in no more than two sentences.
Why do you want to do this? Why is it important? In one sentence describe the objective.
When do you want to do this? Is it urgent? Does it have it have a time limit?
How are you going to do what you are going to do? How much will it cost? Two sentence maximum.
Where is this going to happen? Is it local, regional, national?
Who is it (the thing you want to do) for? Who is involved in doing it?
Once you have answered these questions you will have the basis for your fundraising case. Once you add the passion you have for your project you will have a compelling story to tell potential supporters.
‘Make it happen: an introduction to fundraising’ will help you build a strong case around the answers to these questions that funders should find hard to resist. We will explain the different kinds of fundraising and help you identify which is best for you and help you to avoid the clichés and pitfalls.
I keep six honest serving – men- Rudyard Kipling
(they taught me all I knew)
Their names are What and Why
And When And How and Where and Who.
Kipling might have been fundraiser for these are the basic questions we need to ask before asking anybody to support your cause or project.