What is it you want to do? Outline your project in no more than two sentences.
Why do you want to do this? Why is it important? In one sentence describe the objective.
When do you want to do this? Is it urgent? Does it have it have a time limit?
How are you going to do what you are going to do? How much will it cost? Two sentence maximum.
Where is this going to happen? Is it local, regional, national?
Who is it (the thing you want to do) for? Who is involved in doing it?

Once you have answered these questions you will have the basis for your fundraising case. Once you add the passion you have for your project you will have a compelling story to tell potential supporters.

‘Make it happen: an introduction to fundraising’ will help you build a strong case around the answers to these questions that funders should find hard to resist. We will explain the different kinds of fundraising and help you identify which is best for you and help you to avoid the clichés and pitfalls.

Click here for information about the courses.

I keep six honest serving – men
(they taught me all I knew)
Their names are What and Why
And When And How and Where and Who.

- Rudyard Kipling

Kipling might have been fundraiser for these are the basic questions we need to ask before asking anybody to support your cause or project.

Fundraising Top Tips
  • Plan your project and know what funding you require
  • Know what you want to spend the money on before you go out and get it
  • Research is very important when planning your fundraising
  • Maintaining good relationships with your sponsors/supporters is essential
  • Learn from the experiences of other heritage organisations – your network is important to you
  • Involve your volunteers, staff and trustees in fundraising
  • Focus on the benefits to a potential funder in supporting your organisation
  • Keep your wording clear and concise when speaking or writing about your project
  • Spread the word about your fundraising – another aspect that all in your organisation can be involved with
  • Don’t forget to say ‘thank you’ to all of your funders!
Useful Resources
Resourcing Scotland’s Heritage training materials are available to download here as well as useful toolkits and resources.