Inspiring Fundraising:
A National Heritage Conference

Thursday, 26th April 2018 – Balmoral Hotel, Edinburgh

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Inspiring Fundraising, Scotland’s national fundraising conference specifically dedicated to the heritage sector, will take place on Thursday 26th April 2018 at the Balmoral Hotel, Edinburgh.

By attending the conference, you will have a unique opportunity to learn from leading professionals in their specialist fields to help you overcome your fundraising challenges and set you on your journey to reaching your aspirations and targets.

Inspiring Fundraising will also provide you with a motivational space to develop new ideas and new ways of working and the chance to engage with more than 200 peers from different heritage organisations from across Scotland and beyond.

Using interactive learning techniques, a diverse programme spanning the main hall and individual room sessions will cover topics ranging from Embracing Creativity and Innovation to The Voice of the Funders and from The Power of Business and Cultural Partnerships through to Telling your Story on Film.

Attending the event includes refreshments, lunch and a networking drinks reception.


Inspiring Fundraising is for everyone involved in heritage fundraising projects across Scotland and has been specifically created for all cultural, natural, built and intangible heritage groups and organisations.

We invite all staff, volunteers and trustees involved in heritage fundraising to join us for what will be a fantastic opportunity to learn from leading professionals about entrepreneurial fundraising techniques and take that all important next step on their fundraising journey to success.

From volunteer-led community groups to large national organisations, this event has something to offer for everyone involved with heritage fundraising, including:

  • Board Members looking to lead on a fundraising strategy for a major historic building capital campaign.
  • Volunteers for a local community archaeology group, local museum or friends of a local park committee seeking top tips on how best to approach charitable trust fundraising for a new project.
  • Freelance Fundraisers, Project Managers and Fundraising Officers who want to engage with peers and develop new ideas.
  • Members of senior management teams who are responsible for the core funding for heritage organisations.


By attending Inspiring Fundraising, as well as hearing from the inspirational keynote speakers in the main conference hall, you will have the opportunity to participate in two In Focus learning sessions. These may address potential new fundraising avenues you have been thinking of exploring or areas which you feel you might benefit from some expert inside knowledge.

The day is being designed to maximise both learning and networking opportunities and you will also have the chance to hear about some inspirational heritage projects, big and small, as those responsible for their success share their stories on the main stage.

Over the past four years, the Resourcing Scotland’s Heritage training programme has given Arts & Business Scotland and Partners an in-depth understanding of the specific fundraising training needs of the wider heritage sector.  This conference will enable us to build  on that important legacy and, as the RSH programme draws to a close, ensue that the individual skills development and organisational capacity building needs of the sector continue to be supported and met.

Conference Plenary Sessions

Morning Plenary

Are Creativity and Innovation the Future of Fundraising?

The world is changing. We are in the midst of political and economic uncertainty, technology has transformed how we communicate and the expectations of our supporters are higher than ever before. We must adapt to meet these changing needs, make time to think differently and test new ways of working in order to make more impact for the causes we fundraise for. In this practical session Lucy will help you to think creatively about your fundraising to make it fit for the future.

Lucy Gower director and founder at Lucidity

Afternoon Plenary

Is Heritage Important? Realities of Fundraising

An exploration of the realities of fundraising – prepare to be challenged on what is right (and wrong) for your group or organisation.

Panel Members from a variety of heritage organisations TBC

Closing Plenary

Are You Afraid to Ask? Legacy Fundraising for The Heritage Sector

Focussing on the opportunity presented to the heritage sector by the legacy fundraising market – why legacy fundraising is key to any fundraising strategy and how the heritage sector can take full advantage now.

Richard Radcliffe legacy and fundraising expert at Radcliffe Consulting

In Focus Sessions

These sessions provide a holistic understanding of a diverse range of fundraising tools and techniques through presentations, panel discussions and interactive engagement.

Tell Your Story On Film

Session Leader: Shaun Glowa – Director Production Team, Media Education

This workshop will give you an introduction on how to use filmmaking and storytelling techniques to help present your case for support. We will focus on video pre-production and honing your key messages so that they are ready to be captured on film.

Financing and Growing Your Community Heritage Project Through Community Shares

Session Leader: Morven Lyon – Programme Officer, Community Shares Scotland

This session will demonstrate how the community shares funding mechanism can benefit your community heritage project- enabling it to start up, grow and thrive. We will walk you through the key steps in setting up a community share offer.

The Power of Business & Cultural Partnerships – Arts & Business Scotland

Session Leader: Carl Watt – Head of Programmes, Arts & Business Scotland will be joined by heritage and business representatives.

This session will showcase the many mutual benefits (social and economic) that can be derived from business and cultural creative partnerships.

The Voice of the Funders

Panel of experts to be confirmed

This discussion panel session will focus on how to make successful applications to Trusts & Foundations from the point of view of charitable trusts.

The Crowdfunding Opportunity

Session Leader:  MyParkScotland –  Ea O’Neill, Programme Manager at greenspace scotland and Emma Halliday of  Hayburn Play Park Association

This interactive session will look at how to promote crowdfund projects online focusing on promotional videos. Attendees will leave the session with a clearer understanding of the crowdfunding concept and how to increase the chances of crowdfunding success through promotion.

Further sessions to be announced shortly

Conference Speakers

Lucy Gower

Lucy Gower

Lucy Gower is director and founder at Lucidity. She is a trainer, coach, author and consultant specialising in developing creative, high performing and innovative teams. Since leaving the NSPCC in 2012 Lucy has worked with over 50 organisations to help individuals and teams to work better together to develop ideas and make change happen. Clients include Alzheimer’s Society, Amnesty International, The Children’s Society, Claire House Children’s Hospice, Cystic Fibrosis Trust, Mind, Nesta, The National Trust and Oxfam. Lucy is passionate about how this approach to the people part of innovation can transform individual, team and organisational performance and make good ideas happen.

Richard Radcliffe

Richard Radcliffe

Richard has 38 years’ experience in fundraising, the last 28 specialising in legacies. He has held focus groups for over 650 charities in over 30 countries and met around 28,000 supporters to ask their views on Will making and legacy giving. He has worked with many arts and heritage charities including the Royal Opera House, National Gallery, Victoria and Albert Museum, Royal Academy, English Heritage, RSA, Royal Ballet School, British Museum, BAFTA, Barnsley Museums, Blackwatch Museum … to name a few.

Recently he addressed over 100 CEOs of leading European Opera and Ballet Companies has worked with a huge range of mainstream charities in Scotland. He runs inspirational training sessions on “How to make the legacy ask” and has been Chair of both the International Fundraising Congress and the Institute of Fundraising (UK) Convention. He has researched extensively on donor happiness and currently runs his own consultancy specialising in developing legacy income.

Alan Bissett

Alan Bissett

Alan Bissett is a novelist, playwright and performer from Falkirk, who now lives in Renfrewshire. Alan’s novels include Boyracers and Death of a Ladies’ Man, and he is currently touring his award-winning ‘one-woman show’ The Moira Monologues. He was the winner of the Glenfiddich Spirit of Scotland Writer of the Year in 2011 and has performed his work at international festivals across the world.

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